Where Do You Give?

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May 11, 2012 by American Jewish World Service  | 

Lily Feinberg is a graphic designer originally from Atlanta, GA who now lives in Washington, D.C.

WDYG: What is your educational and professional background?
LF: I earned my BFA in graphic design from the University of Georgia. I currently work as a graphic designer for the National Building Museum in Washington, DC and am also studying type design.

WDYG: What inspired you to enter our contest?
LF: A friend of mine told me about the contest and encouraged me to submit an idea. I was drawn into the challenge because it prompted me to think about my personal tzedakah habits and consider what might raise my own awareness and involvement in giving. The more I thought about the questions this challenge raised and how to effectively make tzedakah a topic of modern American conversation, I realized how important this contest actually is in reminding people of this important obligation and making it pertinent to their lives.

WDYG: Tell us a little bit about the message you hope to get across through your design.
LF: The ostensible message of this sculpture is the play on words: by giving change, you can affect change in your own community. But I hope the deeper message— raising the visibility of tzedakah as an obligation and awareness of the numerous deserving causes all around us— grounds people to the real impact tzedakah can have and encourages them to incorporate into their lives a commitment to giving.

WDYG: How do you think art can shape or change the way we think and talk about giving?
LF: Art can connect to people through intellect and emotion, and can translate a complex concept into something neat and consumable. In this way, it can speak on multiple levels to all types of people, and hopefully spark reflection, discussion, and action.

WDYG: Who is your favorite artist/designer?
LF: It’s impossible to narrow this down to just one person, so to name a handful: Paul Rand, Louise Fili, Paula Scher, Amando Testa, Matteo Bologna, and Neil Summerour.

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